Alert Alarm Acquired by Guardian Alarm

Excerpted from Ashley Wills, Security Sales & Integration, September 24, 2012

Southfield, MI — Guardian Alarm Company has acquired Alert Alarm of Royal Oak, MI for an undisclosed amount.

Facilitated by Davis Mergers and Acquisitions Group, the transaction adds more than 3,000 residential and commercial accounts to Guardian Alarm’s client base and brings in $72,000 in recurring monthly revenue (RMR). The deal might have never come about if the firm wasn’t actively involved in the Burglar and Fire Alarm Association of Michigan (BFAAM), according to Guardian Alarm President David Goldstein.

Started in 1930, the family owned and operated Guardian Alarm has offices in Michigan, Ohio, Florida and Ontario, Canada. The company, which owns a UL-Listed monitoring center, offers CCTV, fire/life-safety solutions, intrusion alarms, video badge/identification and biometrics for high-level access control to a 60% commercial, 40% residential client base. New customers can also benefit from Guardian’s 24-hour, same-day service, as well as video verification technology and the company’s guard response offering.

“One of the things that made this deal really attractive to us is that the company offered the same alarm equipment that we install and service, so we didn’t have to conduct any training,” Goldstein says. “Additionally, one of the Alert Alarm technicians had already been a Guardian employee seven years ago, so this is like a coming home party.”

Because working with the BFAAM has assisted his firm in mergers and acquisitions activity, Goldstein, encourages all companies to join industry associations. Not only will doing so help alarm companies improve their businesses, but it also benefits customers.

“I’ve been in the security industry for 33 years now, so I’ve seen a lot,” he says. “A lot of people like to hold their cards close to their vests, so that’s why they don’t join these associations. We think it’s important to our customers if we gather all the information from everybody and best suit their needs through knowing what’s coming down the line in the near future.”

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For further information, please contact Ron Davis, President, Davis Mergers & Acquisitions Group, 847-955-2345, rdavis@graybeardsrus.com.